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Zee5 Global adds Cpics to its Add-ons platform
Cpics, the seventh addition to the Zee5 Global Add-ons platform offers a wide range of Punjabi movies, shorts, world cinema, and web series
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Zee5 Global adds Cpics to its Add-ons platform / Zee5
Zee5 Global, a video streaming platform for South Asian content operating in over 190 countries, announced the addition of Cpics to their aggregator platform Zee5 Add-ons. The Add-ons service was announced in the US in Nov. 2023, as a measure to aggregate multiple South Asian streaming platforms within its application.
Cpics, a US-based subscription streaming outlet specializing in South Asian film and TV, was launched in 2022. It offers a wide range of Punjabi movies, shorts, world cinema, and web series. Cpics is the seventh partner to the Add-ons platform which allows U.S. audiences to explore South Asian entertainment in a single window.
The Add-ons platform launched in Nov. 2023 with Simply South (all South Indian languages), Oho Gujarati, Chaupal (Punjabi, Bhojpuri, Haryanvi), Namma Flix (Kannada), istream (Malayalam) and EPIC ON (Hindi), with a starting price of US$1.49, available for purchase to users with an active Zee5 subscription. Cpics will be available in the US market for US$2.99.
Speaking of the partnership, Archana Anand, Chief Business Officer, Zee5 Global said, “Cpics adds into our library a pool of International South Asian content & World cinema that’s locally produced and relevant for the Global South Asian. Its availability in English also helps take South Asian content to a wider audience that appreciates stories irrespective of language. The addition of Cpics to ZEE5 Global Addons strengthens our content offering for the South Asian diaspora and further cements our position as the single point destination for South Asian content in the US.”
Kavi Raz, Founder and CEO, Cpics said, “Fast Growing streaming platform Cpics is joining hands with global powerhouse ZEE5 Global to bring for you some amazing original programming as well as content acquired from filmmakers around the world. Cpics’ focus is on South Asian themed original content created by the South Asian talent themselves. Our motto, ‘Telling your stories’ is strongly evident in the kind of original films, series, documentaries, reality shows, comedies, and dramas that we will be bringing to you. As a bundle offering with ZEE5 Global it’s an amazing opportunity for the audience to have access to star-driven, strong story-focused content from both the platforms.”
Zee5 Global is home to 200,000 hours of South Asian entertainment in 20 languages, with a library featuring more than 6000 titles and 230+ originals. In April 2023, Zee5 Global announced a 35 per cent year-on-year growth in viewership among its target audience in the US. The titles under the drama genre worked well among viewers, accounting for 60 per cent of the viewership on the platform during the first part of 2023, comedy accounted for 22 per cent of total viewership, and thrillers recorded a 58 per cent increase in viewership, followed by romance and reality shows.
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