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Two Brothers Organic Farms reach out to Indian diaspora in US
The Hange brothers have scheduled a customer outreach tour in several U.S. cities from September 20th to October 30th, 2023.
Two Brothers Organic Farms, an organic grocery brand that operates on a direct-to-consumer model, is set to expand its presence to the United States. Established by fourth-generation farmers Satyajit and Ajinkya Hange, the firm plans to engage with the substantial Indian Diaspora in the U.S. through a community outreach initiative.
The co-founders are expanding their efforts to promote their range of organic products, including items like cultured ghee, wood-pressed oils, and natural sweeteners like jaggery, which are commonly used in Indian cuisine.
Their strategy involves engaging with a diverse audience by participating in farmers' markets, school events, and home meetups to initiate discussions on topics such as organic farming, India's rich food heritage, and wellness.
Conveying their excitement for the launch, Satyajit and Ajinkya Hange said in a LinkedIn post, “Embarking on a journey of dreams! Our vision is simple yet profound: to bring pure, rural Indian goodness to people worldwide while nurturing our precious Earth. Our journey starts in San Francisco and San Jose, and we're ready to meet and understand new faces, explore opportunities, and share our passion for organic farming.”
The Hange brothers have scheduled a customer outreach tour in several U.S. cities from September 20 to October 30, 2023. Their first stop on September 20 will be in San Francisco and San Jose, which have Indian populations of over 25,130 and 72,660, respectively. Following that, on September 30, they will head to Los Angeles, where there are about 100,450 Indians.
On October 7, they will be in Austin, reaching out to its Indian population of 33,760. Lastly, on October 11, they will visit Houston, which is home to approximately 150,000 Indians.
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