Insider, a marketing platform for delivering individualized, cross-channel customer experiences, has announced the appointment of Shreyas Doshi to the company’s advisory board. In the new role, Doshi will help Insider ensure that their platform delivers customers the best possible return on investment, to become the most effective, efficient, and powerful MarTech stack, a company statement noted.
Doshi has spent over 15 years leading some of the world’s best-known brands to develop category-creating products and innovative solutions. He is known for leading Stripe’s earliest and most successful products — including Stripe Connect and Stripe Terminal. He is also credited for helping to define and grow Stripe’s product management function from its earliest days, according to the company release.
Earlier in his career, Doshi led and grew several well-known products and teams, including Twitter, Yahoo, and Google, where he led many key product areas for Google AdWords. His proven track record, will ensure that Insider is best positioned to continue developing their industry-leading product with cutting-edge features that anticipate marketers’ needs before they arise, the release added.
“It’s difficult to imagine a product leader with more transformative experience than Shreyas. From his time at Google and Stripe, Shreyas has demonstrated how to lead product teams in fast-paced environments,” said Hande Cilingir, co-founder and CEO at Insider. “We are committed to building the single best platform in the MarTech space. Shreyas’ experience and contribution to this mission will be unmatched, with his remarkable track record of category creation at some of the world’s most recognized and respected technology companies. His expertise will be invaluable in helping us shape the future of Insider,” he added.
“Insider’s product and roadmap is one of the most robust I have seen in my career. Their product team is all about pushing the boundaries to remain at the forefront of the industry. What sets them apart is their commitment to not only respond to customer feedback but to anticipate marketers’ needs before they even arise. This is a skill I recognize from other category creator companies I have worked with, in the past, and I can see that same drive and foresight in the Insider team,” said Doshi. “I look forward to helping Insider build upon their impressive platform and contribute my experience and expertise to this talented team. Together, we will redefine the future of the customer experience industry, and I can’t wait to see where we can take Insider from here,” he added.
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