ADVERTISEMENTs
Saks partners with designers Rahul Mishra and Anamika Khanna as exclusive US retailer
The collaboration is part of Saks' strategy to offer unique, culturally rich collections, showcasing India's vibrant artistry through high-quality women's ready-to-wear collections.
Indian designers Rahul Mishra and Anamika Khanna. / X/@RahulMishra, Facebook/Anamika Khanna
Saks, a US luxury fashion brand, has announced an exclusive partnership with renowned Indian designers Rahul Mishra and Anamika Khanna, introducing their labels AFEW Rahul Mishra and AK|OK Anamika Khanna to the U.S. market.
Saks will host a special launch event in New York City on Friday, Oct.18, featuring both designers and notable friends of the brands.
The collaboration is part of Saks' strategy to offer unique, culturally rich collections, showcasing India's vibrant artistry through high-quality women's ready-to-wear collections.
“We are thrilled to introduce two globally celebrated brands to Saks’ preeminent luxury assortment,” said Tracy Margolies, Chief Merchandising Officer of Saks. “It is a priority for Saks to foster the discovery of diverse talent and creative voices from across the world. We are excited to partner with Rahul Mishra and Anamika Khanna to offer their refreshing takes on timeless, everyday dressing to Saks customers, and we look forward to celebrating Indian heritage and artistry through these brand launches.”
AFEW Rahul Mishra
AFEW Rahul Mishra’s Spring 2025 collection, which debuted at Paris Fashion Week, is now available for purchase at Saks. Known for celebrating the eclectic identity of urban India, the collection features vibrant flowers and deep hues in prints, embroideries, and appliqué surfaces. The designs, ranging from shirt dresses to pleated trousers and tailored jackets, aim to offer timeless pieces that reflect a fusion of Indian culture and fashion.
Rahul Mishra, who won the International Woolmark Prize in 2014, expressed his excitement about the partnership: “Today’s launch of AFEW Rahul Mishra at Saks marks a significant milestone in my career. When I was honored with the International Woolmark Prize in 2014, the capsule collection I designed for the competition was selected to be carried by Saks Fifth Avenue. To reflect on how my designs have evolved since then, and now embarking on this new partnership with Saks, I am so proud and exhilarated to introduce Saks customers to AFEW Rahul Mishra.”
AK|OK Anamika Khanna
Anamika Khanna’s AK|OK collection, also launched at Saks, offers a season-agnostic collection that draws inspiration from the Bonda Tribe of India. With a unique aesthetic characterized by bold prints, thick thread-work embroidery, and biker-stud-inspired details, the collection transforms jackets, slouchy pants, and kaftans into statement pieces, blending traditional Indian elements with contemporary urban wear.
“I am excited to share the launch of my label at Saks, marking a pivotal moment in my professional journey,” said Khanna. “AK|OK’s garments weave together Indian and global influences, blending traditional and contemporary elements to create versatile and relaxed pieces that empower women to express their true selves. Having a presence at Saks gives us the opportunity to reach a wider, more diverse audience to further inspire shoppers with the free spirit that embodies AK|OK.”
Both the collections are available on Saks.com and at select Saks Fifth Avenue locations.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
.jpg)
E Paper
ADVERTISEMENT
Video
.jpg)
.png)
.png)
.png)
Comments
Start the conversation
Become a member of New India Abroad to start commenting.
Sign Up Now
Already have an account? Login