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Infosys collaborates with Smart Europe GmbH for sustainable electric mobility
Excerpt-Through this strategic collaboration, the company will help Smart Europe GmbH redefine the online EV buying experience
Representative image / LinkedIn
Infosys has signed a five-year collaboration with automotive marquee smart Europe GmbH to refine its direct-to-customer (D2C) business model in Europe and provide enhanced customer experience, data-driven personalization and engagement for the existing model smart #1, the newly announced smart #3, and other upcoming all-electric models from the iconic brand.
Through this strategic collaboration, the company will help Smart Europe GmbH redefine the online EV buying experience and apply state-of-the-art Machine Learning (ML) models to accurately forecast sales and aftersales demand.
“Leveraging a blend of our expertise in the domain and strong regional presence, we will help Smart Europe GmbH fast-track the adoption of cutting-edge digital solutions. The success of this engagement will be a real game changer for both smart Europe GmbH and Infosys in the electric mobility era,” Jasmeet Singh, EVP and global head of manufacturing, Infosys said.
Dirk Adelmann, chief executive officer of Smart Europe GmbH, said, “We are pleased to have Infosys as our partner on this journey. Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience.”
Infosys was chosen to assist the premium EV maker in this transformation for its deep expertise in enabling consolidation across automotive sales and e-commerce processes and systems. To enable smart Europe GmbH to derive exceptional value from software, data, and cloud investments, Infosys will leverage its trusted process, and functional and technical expertise, complemented by a design thinking-led consulting approach.
As per the release, the company will also help Smart Europe GmbH to efficiently sell electric vehicles across 15 European countries with a D2C sales approach and secure engagement across lead generation, prospect conversion, sales and aftersales channels, supplemented by end-to-end ownership and accountability.
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