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India's Bharti Airtel announces content partnership with Apple
This comes as Disney and Reliance aim to create India's biggest entertainment player.
Representative Image / REUTERS
Bharti Airtel has partnered with Apple to bring exclusive offers for Apple Music and Apple TV+ to customers in India later this year, the telecom company said on Aug. 27.
Apple TV+ will be included on Airtel's video-streaming service Xstream with premium wifi and postpaid plans, and users of the company's music-streaming service, Wynk Premium, will have access to offers on Apple Music, the Indian company said.
Bharti Airtel did not disclose a deal value for the partnership, nor did it provide information on the costs of the plans.
Following the deal, Airtel will exit the music vertical, and shut down its Wynk music app, absorbing all its employees, according to a Business Insider report.
Airtel did not immediately respond to a Reuters request for comment on the report.
This comes as Disney and Reliance try to secure India antitrust approval for their $8.5 billion merger, aiming to create India's biggest entertainment player.
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