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India Tourism Ministry, MakeMyTrip join forces to attract diaspora travellers
The 'India: The Homecoming' initiative urges Indians worldwide to explore the transformed beauty and diversity of their homeland.
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Ministry of Tourism/MakeMyTrip / Image- Ministry of Tourism/MMT
On the eve of India’s 78th Independence Day, leading travel firm MakeMyTrip partnered with the Ministry of Tourism, to launch a campaign aimed at reconnecting the global Indian diaspora with their roots.
The 'India: The Homecoming' initiative urges Indians worldwide to explore the transformed beauty and diversity of their homeland.
At the heart of the campaign is an evocative online film featuring the legendary poet and lyricist Gulzar, with the message, "कितना हुआ है इन दिनों बदलाओ तो देखो, तुम अपने घर में लौट कर आओ तो देखो," (Look how much has changed these days, come back to your home and see.)
The Chalo India initiative is a call to encourage Indian diaspora to rediscover their homeland and experience a transformed India.
— Gajendra Singh Shekhawat (@gssjodhpur) August 14, 2024
Through this, we want our Indian diaspora to become ambassadors of Incredible India.
So this Independence Day, we call upon Indians across the… pic.twitter.com/VgEbFaYmPO
Union Minister of Tourism and Culture Gajendra Singh Shekhawat highlighted the significance of the initiative, stating, “In our efforts to enable the Indian diaspora to become Incredible India Ambassadors through the Chalo India initiative, encouraging them to rediscover their homeland and witness a transformed India is crucial. This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world.”
Rajesh Magow, co-founder and CEO of MakeMyTrip, expressed his excitement about the campaign, noting, “We are thrilled to launch ‘India: The Homecoming,’ inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore.”
This campaign builds on MakeMyTrip's efforts to increase global accessibility and follows last year’s successful Independence Day initiative, 'The Traveler's Map of India,' which highlighted over 600 hidden travel destinations across the country.
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