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India inaugurates Bharat Pavilion at Cannes 2024
Its inauguration was attended by dignitaries including Secretary Sanjay Jaju of the Ministry of Information and Broadcasting and Jawed Ashraf, the Ambassador of India to France
Bharat Pavilion inaugurated at 77th Cannes by Jawed Ashraf and Sanjay Jaju / Image- PIB release
The government of India's Information and Broadcasting Ministry inaugurated the Bharat Pavilion at the 77th Cannes Film Festival on May.15, showcasing India's cinematic offerings to a global audience.
The pavilion is an annual fixture at Cannes. Its inauguration was attended by dignitaries including Secretary Sanjay Jaju of the Ministry of Information and Broadcasting and Jawed Ashraf, the Ambassador of India to France. Industry figures like filmmaker Richie Mehta were present to mark the occasion.
Secretary Sanjay Jaju expressed delight at India's increased presence in the Cannes official selection this year, highlighting the government's support for Indian projects showcased at the festival. He emphasized the pavilion's role as a nexus for networking and collaboration, aimed at elevating Indian cinema's visibility and accessibility worldwide.
— India in France (@IndiaembFrance) May 15, 2024
Bharat Pavilion inaugurated at 77th @Festival_Cannes by Amb @JawedAshraf5 & Secretary @MIB_India, Shri Sanjay Jaju.
Promoting as ‘sutradhar of the world’ & welcoming the industry globally to create in .
As India’s global prominence grows, cinema is an integral part! pic.twitter.com/E04fCXe74a
Ambassador Jawed Ashraf underscored India's growing global significance, particularly in the realm of cinema, as a means to project its cultural richness and narrative prowess onto the international stage.
“India is gaining attention worldwide, both geopolitically and economically, due to its philosophical contributions, thoughts, and ideas. Its role in a multipolar world of great uncertainty is significant as we transition from the existing international order into a new one. All these aspects are interconnected, making it increasingly important for us to have a greater presence abroad, particularly in cinema,” he said.
India is gaining attention worldwide, both geopolitically and economically, due to its philosophical contributions, thoughts, and ideas. @Festival_Cannes @iffigoa @ndfc @sjaju1 @jawedAshraf5#Cannes2024 #IndiaAtCannes #filmfestival pic.twitter.com/QKG6LjiCz8
— PIB in Chandigarh (@PIBChandigarh) May 16, 2024
Richie Mehta, a prominent filmmaker, expressed pride in showcasing Indian storytelling to the world.
“It’s such a momentous occasion of Indian cinema here. One of my missions as a Canadian Indian, has been to export the best of Indian storytelling and I'm not talking about from a film standpoint, I'm talking about from the stories, from people on the ground, from the amazing culture that we have to show the world. It’s a real honour to be a part of this inaugural,” Mehta said.
Various Indian states, such as Jammu & Kashmir, Karnataka, Goa, and Maharashtra, participated in the Cannes Film Market, showcasing India's diverse locales and state incentives for international film production. Three films, facilitated through India's Film Facilitation Office (FFO), have been shortlisted in various sections at this year's festival.
The Bharat Pavilion served as a platform for panel discussions and networking sessions throughout the festival, offering insights into Indian films, talent, and industry opportunities.
Indian stars Aishwarya Rai Bachchan and Aditi Rao Hydari will return to Cannes red carpet for L'Oréal Paris, the official Makeup Partner of the Festival de Cannes. Actors Kiara Advani, Shohita Dhulipala, Jacqueline Fernandez, Urvashi Rautela, and Deepti Sadhwani will also be seen on the red carpet.
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