Hagerty, a US-based automotive lifestyle and membership company, has appointed Arjun H. Chowdri as its senior vice president of membership and retention.
In his new role, Chowdri will lead the company’s global membership programs, including its driver’s club, the world’s largest paid car club with over 800,000 members.
“Arjun will also lead Hagerty’s garage and social business, a portfolio of five premium car storage and clubhouse locations across the US and Canada,” the company said, in a statement.
“Arjun’s impressive experience and track record, most recently at the PGA of America, make him the ideal executive to lead our membership programs and retention marketing efforts,” said Paul Rehrig, president of Hagerty media, marketing and membership.
Before joining Hagerty, Chowdri was chief administrative and innovation officer for the Professional Golfers' Association (PGA) of America.
At PGA, Chowdri oversaw the planning, execution, and measurement of success throughout the organization. He previously led the sports and entertainment marketing efforts behind Coca-Cola’s Glaceau brands, including POWERADE, Vitaminwater, and NOS Energy.
Calling his appointment an honor, Chowdri said, “Hagerty has a leadership position as an authentic community-focused brand, delivering high-value products and services through a team-based culture.”
“I’m honored to have the opportunity to join Hagerty at this time in the company’s journey and look forward to working across the organization to deepen our member’s enthusiasm for classic and collectible cars,” he added.
Chowdri completed his graduation from the University of Chicago and MBA from the University of Oregon.
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