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British Airways launches campaign to celebrate Diwali
The airline operates 56 flights a week to India, with three flights a day to Mumbai, two services to Delhi and daily flights to Bengaluru, Chennai and Hyderabad.
Representative Image / Image- British Airways
British Airways will be celebrating Diwali with its newest brand advertisement this week. The seasonal positioning celebrates those flying home this festival season, and a thank you to those missing out on their family celebrations.
The film features an all-colleague cast, focusing on the airline team members who are working over the festival to help customers enjoy the festivities with their loved ones once again.
“Each year, millions of people around the world gather to celebrate Diwali, the festival of lights, and we know that making that journey home to be with loved ones is so important. Our people are at the very heart of this campaign, as we wanted to thank them for helping families and friends reconnect during the festival,” Hamish McVey, British Airways’ director of marketing said.
Featuring Indian-based Cabin Crew, Akash and Shilpa, service advisor at the airline’s contact centre in Gurugram, Amanda-Rose, and Delhi airport customer service agent, Ruchika – the ad shows them in action as they listen to voicemail messages from their real family and friends, said a release by the airline.
Akash, an international cabin crew at British Airways who was born and raised in New Delhi, maintained, “London is without doubt my second home. It’s a place that never fails to impress me, the vibe, the feel, the love. When I’m flying, I do miss my home-cooked vegetarian food, and of course, my wife and parents, but the UK is my home away from home after 12 years as a British Airways cabin crew.”
Ruchika is a customer service agent at Indira Gandhi International who has been serving the airline’s customers since 2005. “Apart from home this Diwali, I’d love to be celebrating in Japan. Like us, the Japanese have some of the most unique festivals and celebrations, cultures and customs which we’re both hugely proud of,” she said.
From October 20 to November 11, the 30-second and 15-second adverts will run across cinema, out of home and on social media during key TV spots including the Cricket World Cup.
The airline is running special fares for customers to give them yet another reason to travel to meet loved ones. It operates 56 flights a week to India, with three flights a day to Mumbai, two services to Delhi and daily flights to Bengaluru, Chennai and Hyderabad.
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