Bollywood style song released to attract Indian American voters for Kamala Harris

"In the 2020 campaign, we saw Bollywood-based videos go viral, and we will repeat that success. The South Asian vote could be decisive in this election, and we will work tirelessly to turn out every vote,” Ajay Bhutoria said.

The song titled ‘Nacho Nacho’ is based on the super-hit number of the same name from the 2022 movie RRR by SS Rajamouli. / Courtesy/Ajay Bhutoria

Ajay Bhutoria, a prominent Indian American community leader and National Finance Committee member for Harris for President, has released a Bollywood-inspired campaign song to galvanize nearly 5 million South Asian voters for Democratic presidential nominee Kamala Harris.

The song titled ‘Nacho Nacho’ is based on the super-hit number of the same name from the 2022 movie RRR by SS Rajamouli. It aims to attract voters particularly in battleground states like Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, Arizona, and North Carolina.

“Vice President Harris is running for the future and to turn the page on the division of Donald Trump,” Bhutoria stated. “She represents hope for over 4.4 million Indian Americans. We are harnessing the power of Bollywood music to connect with our community and ensure their voices are heard.”

The song, performed by Bollywood singer Shibani Kashyap and produced by Ritesh Parikh and his creative team at Awesome TV, features messages in multiple languages, including Telugu, Tamil, Gujarati, Punjabi, and Hindi.

Parikh, the founder of Awesome TV, remarked, “Bollywood has always been about breaking barriers and telling stories that unite us. Kamala Harris embodies that same vision—bringing people together and championing a future where diversity is our greatest strength. Her journey is a story we all believe in."

Bhutoria also revealed plans to release additional Bollywood-inspired music videos to boost voter turnout for Harris and Tim Walz. "In the 2020 campaign, we saw Bollywood-based videos go viral, and we will repeat that success. The South Asian vote could be decisive in this election, and we will work tirelessly to turn out every vote."

Excited to share the release of our new music video, 'Nacho Nacho,' supporting @VP Kamala Harris for President! Let’s mobilize and turn out the South Asian vote in key battleground states @DNC @CNN @ABC @maddow @aajtak @ndtvindia @IndiaToday @republic pic.twitter.com/x92vns4gH8
— Ajay Jain Bhutoria (@ajainb) September 8, 2024

As the campaign enters its final phase, Bhutoria and his supporters are intensifying their efforts. "Elections are about choices. The contrast between Kamala Harris’s vision for the future and Donald Trump’s divisiveness will be clear at the September 10 debate. We are prepared to organize, mobilize, and win this race.”

"In 2020, we made history by electing the first woman of South Asian and African American descent as Vice President. Now, in 2024, it's time to make her our next President," Bhutoria declared.

"Let’s come together once again," Bhutoria urged, "and vote for hope, for unity, and for Kamala Harris as our next President. Join me, and let’s 'Nacho Nacho' all the way to the polls! Let’s make history again in 2024!"