Axis My America (AMA), the U.S. subsidiary of an Indian consumer data intelligence company, Axis My India (AMI), has achieved a milestone by accurately predicting Donald Trump's victory in the 2024 United States Presidential Election.
This achievement is significant as the poll marked AMA’s debut in the U.S. political landscape, building on the stellar reputation of its parent company, which boasts a 92 percent success rate in forecasting 70 out of 76 elections in India.
AMA’s election forecast for the U.S. was precise, correctly predicting the outcome in 49 out of 50 states. The popular vote projections were also accurate, with Donald Trump’s winning margin closely matching AMA’s predictions. Led by psephologist Pradeep Gupta, AMA's prediction model stood out as the most accurate among pollsters.
In an election widely anticipated to be a tight contest between incumbent Kamala Harris and Donald Trump, AMA correctly predicted critical outliers, such as close races in Virginia, New Hampshire, and Minnesota, and foresaw a reduced margin in New York’s popular vote to 10 percent.
Pradeep Gupta, CMD of Axis My America, credited the success to the company’s unique methodology. "This achievement highlights the strength of our methodology and our commitment to truly understanding the sentiment on the ground," Gupta said. "Our team's extensive travel across the U.S. and face-to-face voter engagement was key to gathering authentic public opinion."
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