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ATN secures Canadian distribution rights for Sony LIV
Pricing is set at USD 7.49 per month or USD 37.49 annually for a la carte subscriptions.
ATN acquires distribution rights for Sony LIV in Canada, /
Asian Television Network International Limited (ATN), Canada's largest South Asian broadcaster, has announced its acquisition of the distribution rights for Sony LIV, a leading Indian OTT streaming platform. This agreement is poised to bring an extensive range of Indian content to ATN's subscribers across Canada.
"We are very proud of our long partnership with Sony LIV, and it has been a privilege to work with them to bring bringing the best of South Asian Entertainment across Canada," said Shan Chandrasekar, president and CEO of ATN. " Our goal is to provide our audience with engaging, high-quality content that they can enjoy anytime, anywhere and we are looking forward to aggressively launching and streaming Sony LIV Nationwide."
Manish Aggarwal, head of growth and monetization at Sony LIV, expressed enthusiasm about the collaboration. " We are excited to expand our partnership with ATN by granting them Sony LIV's distribution rights and expand our reach. Canada has a significant South-Asian diaspora, and we're thrilled to offer quality content to them. We look forward to this collaboration and market response," he stated.
Sony LIV's content library includes a variety of acclaimed series and films, such as "Gullak," a series of heartwarming stories set in a small Indian town, and "Maharani," a political drama featuring Huma Qureshi. Other notable titles include "Scam 1992," a gripping series about stockbroker Harshad Mehta, and "Rocket Boys," a historical drama about the pioneers of India’s space program.
Canadian subscribers will have access to Sony LIV through TELUS and can enjoy special bundle rates with ATN Sony Linear Entertainment Channels. Pricing is set at USD 7.49 per month or USD 37.49 annually for a la carte subscriptions.
Sony LIV, owned by Sony Pictures Networks India, was launched in 2013 as India's first OTT service. The platform hosts a diverse selection of content, including Bollywood movies, television dramas, reality shows, comedies, and original programming exclusive to Sony LIV.
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