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Approach Bollywood to provide one-stop entertainment updates

Approach Bollywood app is a comprehensive entertainment platform, providing real-time updates on Bollywood trends.

Founder Sonu Tyagi of Approach Entertainment launched “Approach Bollywood” app / (Image - Approach Bollywood/website)

Approach Entertainment recently launched the groundbreaking Android app ‘Approach Bollywood’ that app aims to change the way fans interact with Bollywood celebrities and discover the dynamic world of the Indian film industry.

The newly launched app serves as a unique Bollywood Newswire and Content Platform that targets a wide audience. It offers in-depth coverage for both industry professionals and enthusiasts, while also concentrating on the dynamic trade and business news within the industry. 

Expressing excitement over the launch of the app, founder Sonu Tyagi said, "The Approach Bollywood app will not only cater to the entertainment content requirements of various media but also serve as a dedicated portal for trade audiences within the films and entertainment industry and general public alike." 

The Approach Bollywood app will give users live updates and information on what's going on in movies, television shows, over-the-top services, music, and the overall Indian entertainment industry.

Through its celebrity management Edge, it offers authentic industry coverage and allows access to a diverse array of stars while maintaining journalistic integrity. It also transforms into a dynamic platform for hosting business events and branded content production with celebrities, while venturing into TV and digital channels to bring exclusive content and captivate audiences.

The Approach Entertainment Group is led by writer/director and producer Sonu Tyagi, who is a prominent name in the entertainment industry and experience with leading advertising agencies and media houses in India. 

He has also co-produced a spiritual web series, titled "Two Great Masters," under the banner of Approach Entertainment and Go Spiritual India. Approach Entertainment has earned multiple accolades, including the Biz India 2010 Award, Service Excellence Award, and PR Company of the Year Award. 

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